It goes without saying that running a modern football club these days costs a lot of money. To be able to keep a team competitive means paying ever higher wages for players, coaches and other supporting staff. It is for this reason that revenue is vital in the running of a football club. An important contributor to a steady stream of revenue is having a wealthy financial backing in the form of sponsorship, especial shirt sponsorship.
The Premier League alone boasts £100m worth of Shirt Sponsorships for the 2010-11 season, seeing an increase of £28.11m from 2009-10.
This season there are a record five teams which have signed new deals with a new sponsor; Topping the revenue charts are Liverpool and Manchester United who both have signed new deals of £20m per year. Liverpool ended their 18 year affiliation with Carlsberg after agreeing a new deal with Standard Chartered Bank whilst Manchester United agreed a deal with AON, after they terminated their deal with AIG. Liverpool's deal with Standard Chartered will see them gaining an extra £12.55m per season when compared with their previous deal with Carlsberg.
Aston Villa and Fulham both agree a new deal with Forex trading. Aston Villa agreed a deal with FxPro after having their shirt sponsorship given to charity organization Acorns during previous seasons. The new deal with FxPro will see them earn £5m per year. Fulham also signed a deal with Forex Trading seeing them earning around £1m more than their previous deal with LG.
Blackpool, which is at the bottom of the list regarding sponsorship revenue have also signed a new deal with Wonga worth just half a million. This however still represents an increase of £300,000 from their deal with Carbrini last season.
Some teams in the premier league this year however will not see a change in the sponsors you will see on their shirts and in some cases such as Newcastle United and Sunderland they have actually seen a decline in revenue stream from their sponsors. Newcastle's deal with Northern Rock fell from £4.8m to £2.5m whilst Sunderland agreed a deal with Tombola which will earn them £1.5m less than the previous season.
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