The world of football shirts seems to have gone a little mad in recent times since the whole scam to do with supermarkets and cheap prices, but make no mistake about it, it's still massive business.
Football is a business these days, we all know that and the shirts have a massive impact on profits for clubs, so getting things just right in terms of design and sales must rank highly in terms of importance.
Chelsea Football Club
Why is it then, that so many teams have so many awful football shirts? I mean event the teams at the very top, will all the money and resource in the world seem to fall victim to some of the most god awful tops you could ever hope to see.
This season, let's take Chelsea for instance. They've won two Premiership titles and countless other trophies and plaudits over the last three or four seasons and this year they're being paraded round in fluorescent green tops that make them look like traffic wardens.
Is it just the fact that manufacturers think they have to come up with designs for football shirts that stand out from the crowd in order to be considered worthy? There is one kit manufacturer who seems to have things down however, and that's Nike.
No matter who they're asked to design for, they always seem to come good and they've been doing that same high class job for years now. Arsenal, Celtic and Man Utd are just three teams to benefit from the quality of their shirt designs in recent times and I'm sure there's a line of others waiting in the wings.
But what are Nike doing that all of the other manufacturers aren't? Well, they're keeping it simple. Most real football fans are just everyday people who don't want a tight fitted pink shirt with a white round neck collar. They want their teams colours represented in a simple manner so they can wear the shirt with pride on a Saturday.
A lot of manufacturers seem to be forgetting this and I hope dearly that football shirts are given the attention they deserve in the future.
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